Why ‘build it and they will come’ no longer works for mobile apps

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Jordan Wright is the co-founder & CEO of Comfy, an Austin startup changing the way university students find housing. “Build it and they will come” hasn’t worked in app stores for years. In today’s crowded app stores, you must put in the elbow grease to help your app show in top results. Only then will your app get the visibility you need to cross the tipping point into potential monetization. Mobile apps aren’t the gold mine they used to be, but the app industry is still brimming with opportunity. With the right combination of passion, savvy and patience, you can...

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