Microsoft was ranked No.2 in the list of most valuable brands by Forbes. A strong brand name is an incredibly valuable asset. Consumer companies in particular devote huge chunks of time and resources to solidify and expand their brands. “A valuable brand delivers a return for the company on two dimensions,” says David Rubenstein, professor [...]http://feeds.feedburner.com/~r/msftnws/~4/jXBqEcc6gB4
The rest of the story...
Microsoft News
