Product research 101: How to do your research before diving into design

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Jerry Cao is a content strategist at UXPin — the wireframing and prototyping app — where he develops in-app and online content for the wireframing and prototyping platform. He recently co-authored The Guide to UX Design Process & Documentation. The process of defining and researching a product are intertwined since you can’t really define a product unless you know the context in which it exists. Once you’ve defined the product idea, product research — which naturally includes user and market research — provides the other half of the foundation for great design. The user’s mind is a complex and competitive...

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