Tumblr’s mobile apps now loop videos endlessly and autoplay them when you’re on Wi-Fi

Tumblr is rolling out a new video player experience for its site and mobile apps. Similar to Facebook, clips that appear in the iOS and Android apps will now play automatically – but only when the user is connected over Wi-Fi. Tumblr will mute all videos by default, although a quick tap on the speaker button will toggle the audio. Notably, the development team has also taken a page from Vine’s playbook, looping videos indefinitely – this could be in reaction to the content_users post, or a way to raise play counts for advertisers. On the Web, Tumblr has added...

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