How to integrate social media into unexpected parts of your business

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This post is part of a new series titled_“Business Social,”_and is_brought to you by Hootsuite.

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It’s hard to believe that Facebook is now more than a decade old. In a few short years, the platform evolved from a small network of Ivy League students to an identity management resource for people around the world. Today, Facebook touches the lives of more than 1 billion people worldwide. Consumers rely on Facebook to discover new content, stay in touch with loved ones, express themselves, and share their major life milestones. It’s no surprise that brands have ventured into this ecosystem, jumping into conversations at key “stream of consciousness” moments. And consumers are listening to what brands are...

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