The psychological addiction behind Facebook’s success

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Dr. Liraz Margalit is the Customer Experience Psychologist at ClickTale. The past decade_has_been a time of incredible growth for social media, and Facebook in particular. The fact that the site has even topped Google as the most visited site in the US suggests that Facebook has become an integral part of how people connect and communicate with the world around them. Facebook allows registered users to create profiles, upload photos and video, send messages and – above all – keep in touch with friends, family and colleagues. However, Facebook’s ability to keep people connected is only part of the reason...
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