Why offering employee equity is crucial for your startup

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Andrej Kiska is an associate at Credo Ventures. Dealing almost exclusively with first time startup founders, we_tackle the following question with nearly_all_of our CEOs: How much equity should they give to the employees? During the first conversation with a given founder about employee equity, it is not uncommon for the CEO to fire back with the following question: Why would I give any equity to my employees? In one instance, I told a CEO that we typically recommend a 15 percent stock options pool at seed/Series A stage. She rolled her_eyes in disbelief. When I try to illustrate that this...
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