Forget ‘unbundling': Why your multi-app strategy should start from day one

http://cdn1.tnwcdn.com/wp-content/bl...ge-520x245.jpg
Sirgoo Lee is the Co-CEO of Kakao. The “unbundling” of mobile applications is emerging as the trend du jour for large tech companies. Google, Facebook and Foursquare have all recently made headlines for dismantling some of their mobile software to create and launch multiple apps. So what is driving these companies and others to now jump on the unbundling bandwagon? The answer: The feature-packed mega-app no longer meets the expectations of today’s mobile users. Why a multi-app approach? To deliver the best app experience, help users accomplish a single mission easily and quickly by_avoiding_the “one app to rule them all”...
This story continues at The Next Web
The post Forget ‘unbundling': Why your multi-app strategy should start from day one appeared first on The Next Web.
http://feeds.feedburner.com/~ff/TheN...Ag:D7DqB2pKExk http://feeds.feedburner.com/~ff/TheN...?d=yIl2AUoC8zA http://feeds.feedburner.com/~ff/TheN...Ag:V_sGLiPBpWU
http://feeds.feedburner.com/~r/TheNe...~4/M7GyudGC8KI

-->