Brand value: How brand-focused accelerators help startups reach customers

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If you’re a young startup with a gleam in your eye, a working prototype in your back pocket and very little else, then_making the right first step will be crucial for success. For founders with little-to-no previous startup experience,joining an accelerator makes a lot of sense. Even if you’re a seasoned pro with an exit or two under your belt, _a helping hand might still be useful. Traditionally, accelerators provide a combination of things; primarily a small amount of funding, a space to work and access to mentors, industry bodies and individuals they would otherwise struggle to gain the attention...
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