Eliminating pain points: How to design an app that won’t get abandoned

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Marc Barach is the Chief Marketing and_Strategy Officer for Jumio. Anyone who has gone through the process of building a mobile_app_knows it’s no small feat in spend, time and resources. It’s estimated that_companies invest_anywhere from $20,000 to $150,000 in app_development. In today’s mobile centric world, where having a mobile optimized site alone isn’t enough, it’s more important than ever to protect this asset. With the number of_smartphone users expected to rise to 1.75 billion_this year, consumers are more app-savvy than ever. Translation: They are not afraid to delete your_app_if it doesn’t work flawlessly._One in five apps_is_only opened once. For mobile_app_providers,...
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