Square launches new analytics tool to help ‘level the playing field’ for smaller merchants

US payments platform Square has introduced s new analytics tool designed to give sellers “actioanable data” to increase sales. The aptly-titled Square Analytics is designed to “level the playing field” for small companies, it says, and delivers easy access to stats and analysis that were hitherto reserved for big companies with big budgets. Square Analytics pulls together the various facets of its point-of-sale (POS) tool Square Register, covering inventory, invoices and appointments. Square Analytics is mobile-optimized too, delivering easy access anywhere.

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