The common pitfalls in naming a tech company or product

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Aaron Hall is the Associate Director of Naming at Siegel+Gale. While naming your new tech product or company can be a lot of fun, it certainly isn’t easy. When approaching naming for the first or tenth time, there are some common pitfalls and traps in which companies tend to get caught. While it isn’t practical (or possible) to address every naming pitfall in a single article, there are a few easy ones to avoid when you jump into your next tech-naming project. 1. Exact dot-coms are hard to get. Get over it. Everyone seems to want the elusive exact dot-com...
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