How Rocket Internet’s Dafiti is helping to shape the future of e-commerce in Latin America

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Fashion e-commerce portal Dafiti is undoubtedly one of Latin America’s most interesting companies to watch. Take a close look at it, and you’ll see so many of the trends that have shaped e-commerce in the region. On one hand, you have MBA-equipped, foreign-born founders keen to bring known models to Latin American buyers, with a tremendous amount of funding to support their plans. On the other, a diverse group of countries whose reality made more than one Internet_company_stumble. How does Dafiti plan to make the most of_this context? We asked this question and many others to_Malte Huffmann,_managing director_and co-founder of...
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