Inside the invisible audience: Why your social media posts are more popular than you think

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This post originally appeared on the Buffer blog. Awesome_news: 490 people saw a tweet I sent out this week! Awesomer still, 16 people either clicked the link, left a reply, or favorited the tweet. And as for the other 474 people? I couldn’t tell you. Did they enjoy_the tweet? Did they notice it? Did it_delight_them? Did it—eep!—offend them? And perhaps most importantly, what can I learn from these quiet observers_so that, when I send my next tweet, those 474 followers_find a reason to_click, reply, retweet, or favorite? Meet_social media’s invisible audience—and the inevitable questions that this crowd elicits. The invisible...
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