Apple Secretly Acquired “Pandora For Books” Startup BookLamp To Battle Amazon
http://tctechcrunch2011.files.wordpr...ture.png?w=680 TechCrunch has learned that Apple has made another acquisition, one that it is using to boost its e-books effort and “beat Amazon at its own game.” It has bought BookLamp, a startup based out of Boise, Idaho, that developed big data-style book analytics services. A second source says Apple bought BookLamp’s employees and technology for a price that was “higher than…
