The race for right now: How to build a real-time commerce app
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Gautam Golwala is the co-founder and Chief Technology Officer at Poshmark. Today’s economy is one that’s rooted in the right here, right now, instant delivery mentality. Mobile technology is empowering consumers to follow the news, order a driver on demand, and make purchases from each other all in real-time. At the highest level, real-time commerce drives sales by connecting people and merchandise together through interactive app experiences. Many brands today are engaging in real-time commerce, each with a different approach that caters to their communities: Uber is one-to-one, Twitter is one-to-many, and Poshmark is many-to-many. While real-time commerce apps are...
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