How to identify, build and retain social media influencers
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Influence on social media is a function of follower count and thought leadership. This leadership can occur within a specific topic, industry, content-type – even a hashtag. Influencers are power users and authorities; they lend credence to products or services and they elevate conversations. In the loud world of social media, Influencers are experts – trusted voices with social capital. First question to consider: are you an Influencer? 1. Identify_Influencers To grow your influence, start by determining your current status and identifying Influencers amongst your of followers. No matter how large or small-scale your operations might be, start with what...
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