Fixing our relationship with the Millennial generation
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Ben Huh is the founder and CEO of The Cheezburger Network. The Millennial Generation (commonly defined as those born in the 1980’s and mid-1990’s) make up 27_percent_of the US population and outnumber the Baby Boomers. Already, their economic clout is massive, and is projected to eclipse their parents’ generation in 2018._Brands are either desperate or salivating, depending on their current market positioning. Yet, understanding an entire generation is admittedly a guessing game and a pseudo-science. How do you define a generation anyway? Brands, employers, social scientists are desperate to understand how to sell, hire, motivate and engage this group. Despite...
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