Apple’s Eddy Cue explains the ‘no brainer’ $3 billion deal to buy Beats
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Apple confirmed the frenzy_of speculation around its rumored acquisition of Beats today when it_announced plans to buy the company for $3 billion. But why is it making the move? Eddy Cue, Apple’s executive in charge of its iTunes business, told the audience at Recode’s Code conference that there are three primary reasons behind this “no brainer deal”: the talent at Beats, the quality of its headphones, and_the_Beats Music streaming service. But Apple already makes hardware and offers music services — so couldn’t it create these products by itself? “We don’t do everything,” Cue told Recode founders Walt Mossberg and Kara...
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