Google acquires Quest Visual to incorporate Word Lens augmented reality technology into Google
Google today announced it is acquiring Quest Visual, the startup best known for its Word Lens augmented reality app Word Lens Translator. Available for Android, iOS, and Google Glass, the technology instantly translates printed words seen by your device’s camera. In its announcement, Quest Visual says it is joining Google so that it can incorporate its technology into “Google Translate’s broad language coverage and translation capabilities.” Given that Google Translate has become the standard for free translation services, this deal is exciting for not just those involved, but for anyone who uses the company’s translation tools on the go. In...
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