Behind the scenes: How beehives inspired the design of Google’s innovative Project Ara smartpho
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The beginning of any design project starts with ideas. To help get the best ideas out of a team, you give them the freedom to go a bit crazy with those initial thoughts. The results, while_a_bit far fetched, can be the kernel that grows into the final product. For instance, one of the first ideas for the Project Ara phone was that it resemble a beehive. “I could show you some crazy ideas we had at the beginnings,” Gadi Amit, lead designer at NDD (NewDealDesign), told me as he placed a stack of tracing paper filled with sketches of the...
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