Facebook launches Audience Insights, a marketing tool offering trends around current and potent
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Facebook today launched a new tool for marketers called Facebook Audience Insights. As its name implies, the tool lets advertisers gather customer insights about their target audiences. The idea is to give marketers trends about their current or potential customers across Facebook, allowing them to tailor their marketing messages based on what the tool surfaces. The tool gives insights about users in the following categories: Demographics: Age and gender, lifestyle, education, relationship status, job role and household size. Page Likes: The top Pages people like in different categories, like women’s apparel or sports. Location and Language: Where people live and...
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