The guide to brainstorming the perfect name for your company
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Mikael Cho_is the co-founder of_Crew, a network that connects short-term software projects with handpicked developers and designers. This post originally appeared on the_Crew blog. I’ve heard of many different approaches for how people come up with_names for their companies. Some people opt to hire branding agencies while others hire naming consultants. And some just figure it out themselves. I don’t know which of these methods is best but when my co-founders and I decided we needed a new name for_our company, we did as we usually do with most things—try to figure it out ourselves first. The process wasn’t easy....
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