Pandora is trialling new ‘Promoted Stations’ with 10% of its 76m monthly active users
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Pandora is testing a new native ad unit called ‘Promoted Stations‘ with 10 percent of the people who tune in to its Internet radio service. Currently in beta, these branded stations are auto-populated and then listed within the ‘Stations You Might Like’ section of the app. Initial partners for the new solution_include_Kleenex,_Skechers, StubHub,_Taco Bell_and_Toyota. It’s difficult to predict what each station will look like though. The company said Promoted Stations will “drive Pandora listeners to custom content”, before suggesting they’ll all offer a slightly different blend of brand-related tunes. “Pandora consults with advertisers to produce content in a variety of...
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