Speak up: How to find your social media voice
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This post originally appeared on the Buffer blog. Among the many ways to stand out on social media—killer content,_amazing visuals,_specific formatting, and more—one that often gets overlooked is voice. We don't want brands talking at us as if we are dollar signs._We want authentic communication. Finding a voice for_your social media marketingcan be difficult because the concept is somewhat unlike other optimization strategies online. Voice is not_a statistic you can track_or_a design element_you can tweak. Voice goes deeper than that. Instead of tracking and analyzing, you can plan and practice. Here's what I've found works best in terms of getting...
