Giant art works inspired by HBO’s Game of Thrones, Girls, and Oz engage Israel’s shoppers
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Sure, everyone loves sitting down to their favorite HBO drama—Oz, Game of Thrones, The Wire, Girls, True Detective, Sex and the City—on a widescreen TV. But here’s a high concept: Artist renditions of selected characters and scenes from your favorite series as larger-than-life gallery pieces. That’s the idea behind an interactive art exhibition-slash-ad campaign for yes, Israel’s satellite television operator, in conjunction with HBO, the series’ sponsor. The initiative, designed to generate publicity for yesOh, a_channel that broadcasts mostly HBO series, was launched by the creative team at D/TALES, a Tel Aviv-based ad agency. “We wanted to do an artistic...
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