How to sync your e-commerce store with your offline business
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Brian_Honigman is a marketing consultant, a_professional speaker_and a_freelance writer._This post originally appeared on the SumAll blog. The online and offline world of your business should be one cohesive experience that meshes together well. Both your online store and offline locations can help support one another in a variety of ways, but approaching each store separately will limit the full potential of your business, missing out on key opportunities. Last year and already in 2014, many e-commerce first websites like_Warby Parker,_Bonobos, and_Birchbox_have opened up brick-and-mortar retail locations to better serve their customers._Many of these businesses opened up physical stores due to...
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