Emotion in marketing: How our brains decide what content is shareable
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This post originally appeared on the Buffer blog and has been republished with permission. Every day it seems like we feel hundreds of different emotions – each nuanced and specific to the physical and_social situations_we find ourselves in. According to science, it’s not that complicated by a long shot. A new study says we’re really only capable of_four “basic” emotions: happy, sad, afraid/surprised, and angry/disgusted. But much like the_“mother sauces” of cooking_allow you to make pretty much any kind of food under the sun, these four “mother emotions” meld together in myriad ways in our brains to create our layered...
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