New Advertising Platform SDK For Windows 8.1
Windows 8.1 includes new advertising capabilities that will help developers monetize their apps. Specifically, in Windows 8.1 we include a unique identifier that can be used to improve the quality and relevance of advertisements displayed within Windows Store apps while providing other services such as analytics and app-discovery. The advertising ID was also created with privacy in mind and consumers can control when it is on or off. Today Microsoft has made available the software development kits (SDKs) that leverage the advertising ID from: Microsoft Advertising, with an updated version of Ad SDK (version # 8.1.30909) available in Visual Studio 2013 GA. MediaBrix, for their Breakthrough Moments™ (BTMs) cross-platform technology, which reaches game players at natural, critical points in gameplay where people are most receptive to brand messages. LeadBolt for their mobile app discovery, advertising, and monetization platform, using AppFireworks for actionable analytics and a cross promotion platform. These SDKs will better enable developers and advertisers to take advantage of the advertising ID feature to improve ad relevance. Over time,...http://feeds.feedburner.com/~r/msftnws/~4/hyLtgJ8QDOE
