Report: Microsoft’s Scroogled Campaign Is Actually Working
Microsoft started the Scroogled campaign against Google back in November. Since then, Microsoft has focused on various issues like Gmail scanning user’s mail content for ad delivery, Gmail spamming its own users, privacy issues in Chrome, etc. Many of us are not a big fan of these kind of competitor bashing ads, but the ads are really working! According to a report by Ace Metrix, more than 53% of campaign viewers mention Google in their responses to the ads said they would look at Bing in a new light or at least seek more information. “For Microsoft it’s a win,” said Jonathan Symonds, exec VP-marketing at Ace Metrix, an ad-effectiveness research firm. In Ace’s evaluation, more than 53% of campaign viewers mention Google in their responses to the ads said they would look at Bing in a new light or at least seek more information. With Bing trailing Google search more than 50 percentage points at the start of the campaign, Mr. Symonds said just getting people to consider Bing...http://feeds.feedburner.com/~r/msftnws/~4/pxPZYvQoBZ8
